Interview with Alex Robinson, Partner with Dealers Ingredients
Canadian company Dealers Ingredients is proud to be celebrating 40 years of supplying quality, natural ingredients to food manufacturers and processors across Canada in all sectors of the food industry including bakery, meat, beverages, soups, sauces, snacks, and confectionery.
We had the opportunity to sit down with Alex Robinson, one of the partners who were instrumental in helping Dealers become what it is today. Below, are some of the key highlights from that meeting.
“In 1976, Dealers Ingredients started as a distributor of dairy products and continues to this date. Over time the company had gone through several changes. I was fortunate enough to be asked to join Dealers on October 29, 1984 to help them expand their distribution of dairy products in Canada. In the mid 1990’s, Dealers Ingredients expanded to become the official Canadian distributor of the Butter Buds line, a functional dairy concentrate and natural flavour alternative. Last year, the company celebrated Butter Buds’ twentieth year in Canada. During the 90’s Dealers built a very strong reputation as a key supplier of whey powder in Canada through their ability to secure large and consistent inventory contracts from many of the large manufacturers within Canada. Up until 2001, Dealers was actually called Dealers Dairy Canada Ltd. when I spearheaded the name change to Dealers Ingredients reflecting the shift occurring within the marketplace and Dealers towards value-added, branded ingredients. In 2013, Dealers Ingredients acquired the Canadian distribution rights for OneGrain, a unique salt reduction solution from AKZONOBEL of the Netherlands.
In terms of revamping our facilities, in 2014 we completed the construction of a test kitchen facility and presentation room at our head office enabling us to create and consult on product development concepts as well as have the ability to conduct customized customer presentations. Up until 2014, we were strictly an ingredient distributor for the Canadian marketplace. However, in 2015, Dealers Ingredients evolved further to focus on the development and distribution of their own products as well as providing product development expertise. The start of this change occurred with the recent introduction of the award-winning PROFI line of products. PROFI Pro is a high protein plant-based composite (HPPC). PROFI Bake is a high protein plant-based composite HPPC with added fiber and designed specifically for the bakery industry. PROFI is also available for International shipping. This year, Dealers Ingredients was the proud recipient of the 2016 DUX Ingredients and Technology award for PROFI and was also the Finalist in the Specialty Products Category of CTAQ 2016 Food Innovation Award with the improved PROFI Pro and improved PROFI Bake ingredient products.
Although, the transition from dairy to other categories was planned, it happened relatively fast to match the recent changes within the marketplace by consumer’s increased demand for healthier, plant-based proteins and fibers. With the report by World Health Organization (WHO) indicating that the consumption of prepared and cured meat products were found to be “carcinogenic to humans”, we expect that this will create even more demand for products containing plant-based proteins.
As an innovative company, plans are in place for many more initiatives and we look forward to sharing them with all our current and new customers in the very near future.” said Alex Robinson, Partner, Dealers Ingredients Inc.
We would like to thank Alex Robinson for taking the time to meet with us and share some of the history of Dealers Ingredients Inc.