09 Mar 2021

Our Success Lies in the Success of Our Customers


Dealers Ingredients has been supporting the Canadian food industry for over four decades with a relentless focus on customer service.  This service comes in many forms, including our ability to adapt our product line to the needs of our customers.  Dealers Ingredients also provides amazing support when it comes to product development.  Lastly, we are quick to go out and source ingredients for customers that we might not even carry, often passing on sales to other suppliers for the benefit of the customer. This dedication to our customers has resulted in long-lasting mutually beneficial partnerships.

Dealers Ingredients began as Dealers Dairy, selling US dairy products into Canada.  Many of our customers have been with us for multiple decades, and as consumer trends changed, Dealers continued to find new ways to help our manufacturing partners.  Canadian food manufacturers were regularly asking for lower cost, healthier products, and ingredients that were easier to use than diary.  As a result, Dealers Ingredients brought Butter Buds to Canada.  Butter Buds is a Wisconsin-based company that creates concentrated dairy ingredients and flavours.  These ingredients deliver rich dairy flavour at a lower cost per use and since they are shelf stable and have long shelf lives, reduce inventory costs.  As the market continued to evolve, Butter Buds created some amazing butter, milk, cream, and cheese flavours that are considered non-dairy and can be used in a host of plant-based products.  This is just one example of how Dealers Ingredients has supported their customers through adapting their product offering to match the relevant consumer trends.

Along with modifying their product line to better support Canadian food manufacturers, Dealers Ingredients has an experienced research and development team, especially when it comes to plant based dairy and meat alternatives.  Along with in-house experts, Dealers Ingredients is the exclusive Canadian partner of Planteneers.  Planteneers is part of the multi-billion-dollar Stern-Wywiol group.  With an R&D team of 80, Planteneers and Dealers Ingredients can offer support at any stage within the development cycle, from formulation, to plant trials, to regulatory, all the way through to manufacturing.  Together we can customize any taste or texture profile that our customers are aiming to achieve in their plant-based products.  Having access to thousands of ingredients and providing complete-end-to-end solutions is where Dealers Ingredients really sets itself apart in the plant-based food space and allows them to create winning solutions for our customers.

Dealers Ingredients truly believes that the more successful our customers are, the more successful we are.  This is true even when Dealers does not supply a product that a customer is looking for.  Always willing to tap into their global network, we have helped countless customers find products that we do not carry within our portfolio.  We are more than happy to connect customers to other ingredient suppliers if we feel that it is in the best interest of our customer.  This mentality truly exemplifies Dealers Ingredients commitment to our partners and their dedication to industry leading customer service.

Longevity is a good measure of success and we are very proud of our history.  Going strong into our fifth decade of business is a testament to our efforts in supporting our customers and in developing long-term relationships.  We are committed to our customers, and to continually bringing all Canadian food manufacturers innovative, health conscious, and low-cost ingredients solutions, all built on our foundation of customer service.

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25 Nov 2016

Celebrating our 40th anniversary

Interview with Alex Robinson, Partner with Dealers Ingredients

Canadian company Dealers Ingredients is proud to be celebrating 40 years of supplying quality, natural ingredients to food manufacturers and processors across Canada in all sectors of the food industry including bakery, meat, beverages, soups, sauces, snacks, and confectionery.

We had the opportunity to sit down with Alex Robinson, one of the partners who were instrumental in helping Dealers become what it is today. Below, are some of the key highlights from that meeting.

“In 1976, Dealers Ingredients started as a distributor of dairy products and continues to this date. Over time the company had gone through several changes. I was fortunate enough to be asked to join Dealers on October 29, 1984 to help them expand their distribution of dairy products in Canada. In the mid 1990’s, Dealers Ingredients expanded to become the official Canadian distributor of the Butter Buds line, a functional dairy concentrate and natural flavour alternative. Last year, the company celebrated Butter Buds’ twentieth year in Canada. During the 90’s Dealers built a very strong reputation as a key supplier of whey powder in Canada through their ability to secure large and consistent inventory contracts from many of the large manufacturers within Canada. Up until 2001, Dealers was actually called Dealers Dairy Canada Ltd. when I spearheaded the name change to Dealers Ingredients reflecting the shift occurring within the marketplace and Dealers towards value-added, branded ingredients. In 2013, Dealers Ingredients acquired the Canadian distribution rights for OneGrain, a unique salt reduction solution from AKZONOBEL of the Netherlands.
In terms of revamping our facilities, in 2014 we completed the construction of a test kitchen facility and presentation room at our head office enabling us to create and consult on product development concepts as well as have the ability to conduct customized customer presentations. Up until 2014, we were strictly an ingredient distributor for the Canadian marketplace. However, in 2015, Dealers Ingredients evolved further to focus on the development and distribution of their own products as well as providing product development expertise. The start of this change occurred with the recent introduction of the award-winning PROFI line of products. PROFI Pro is a high protein plant-based composite (HPPC). PROFI Bake is a high protein plant-based composite HPPC with added fiber and designed specifically for the bakery industry. PROFI is also available for International shipping. This year, Dealers Ingredients was the proud recipient of the 2016 DUX Ingredients and Technology award for PROFI and was also the Finalist in the Specialty Products Category of CTAQ 2016 Food Innovation Award with the improved PROFI Pro and improved PROFI Bake ingredient products.
Although, the transition from dairy to other categories was planned, it happened relatively fast to match the recent changes within the marketplace by consumer’s increased demand for healthier, plant-based proteins and fibers. With the report by World Health Organization (WHO) indicating that the consumption of prepared and cured meat products were found to be “carcinogenic to humans”, we expect that this will create even more demand for products containing plant-based proteins.
As an innovative company, plans are in place for many more initiatives and we look forward to sharing them with all our current and new customers in the very near future.” said Alex Robinson, Partner, Dealers Ingredients Inc.

We would like to thank Alex Robinson for taking the time to meet with us and share some of the history of Dealers Ingredients Inc.

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